
Let’s face it, traditional ring shopping is overwhelming.
Are you struggling with:
-
Finding a high-quality ring that doesn’t cost a fortune?
-
Feeling unsure about what makes a ring worth its price?
-
Worrying you’ll overpay for something that isn’t the best fit?
-
Feeling overwhelmed by all the options and sales jargon?

You deserve to enjoy the fun and excitement of finding a ring that perfectly reflects your love—stress-free and within your budget.
GUARANTEED
BEST PRICE
CELEBRATE
YOUR LOVE
SHOP WITH CONFIDENCE
Rest easy knowing you’re getting the best value diamond for your budget.
Find a timeless, high-quality diamond that’s just as unique as your story.
Enjoy a transparent process that makes choosing a diamond stress-free.

We get it. Finding the perfect diamond on a budget can feel stressful.
Traditional jewelers focus on upselling, leaving you stressed and unsure if you’re getting real value.
At Direct Diamond, we believe every couple deserves a stunning, high-quality diamond at an unbeatable price. That’s why we’ve made it simple: timeless designs, exceptional quality, and a transparent process that puts you first.
Start your forever with confidence and joy.
The Difference
Here's how our pricing stacks up against both online and in-store options.
Please note, pricing is approximate & applies to the diamonds only, as bands are sold separately.
SAME DIAMOND.
70-80% PRICE CUT.
$2,400-$3,800 IN SAVINGS.
Want to know how much you could be saving?
No pressure—just here to help!
Here’s what sets us apart:
-
Quality at the Core: We focus on offering high-quality, timeless diamonds without the high price tag.
-
Customer-first approach: We prioritize your needs, offering a simple, transparent shopping experience.
-
Value-driven: We believe in delivering the best value, ensuring you get the perfect diamond at the best price.
YOUR UNFORGETTABLE MOMENT STARTS HERE.
Braylee Bowen
Braylee Bowen, Founder

Here's how it works
1
Take the Diamond Discovery Quiz
Understand your preferences and get personalized recommendations to help you find the perfect diamond for your ring.
2
Book a Free Consultation
Schedule a consultation to discuss your options, budget, and design preferences with an expert who’s ready to guide you.
3
Find Your Perfect Ring
Choose from high-quality, timeless diamonds that fit your style and budget, and enjoy a seamless, transparent buying experience.
Direct Diamonds Available Near
-
Are the diamonds real?Yes, all of our diamonds are lab-grown & IGI certified. Lab-grown diamonds are chemically and physically identical to mined diamonds, offering the same brilliance and beauty at a more affordable price. Plus, lab-grown diamonds are a more sustainable option as they require fewer resources and have a smaller environmental footprint compared to mined diamond
-
How do I know if I’m getting the best price?We guarantee the best price for our lab-grown diamonds. Our commitment is to provide the highest quality at a price that fits your budget, with no hidden fees or upcharges. We will even show you other options in the area or online to show you just how good of a deal you are getting.
-
How do I care for my ring?To keep your ring looking its best, avoid exposing it to harsh chemicals or extreme temperatures. Regular cleaning with a soft cloth and professional maintenance every year will help maintain its brilliance.
-
How long will it take to receive my diamond?Once you’ve selected your diamond, the time for each individual diamond is different. We’ll keep you updated every step of the way!
-
What makes your diamonds different from others?We focus on providing high-quality, timeless lab-grown diamonds at an unbeatable price. Our diamonds are crafted with care and transparency, ensuring you get exceptional value without compromising on quality.
-
What if I’m not sure which diamond is right for us?We’re here to help! Take our Diamond Discovery Quiz to get personalized recommendations. Additionally, you can schedule a free consultation, either over the phone or in person, to discuss your preferences and budget.
-
Can I customize a ring?Yes! We do offer custom designs tailored to your unique preferences. Whether you’re looking for a specific style, setting, or diamond shape, we can help you create the perfect ring.
-
Are the diamonds real?Yes, all of our diamonds are lab-grown & IGI certified. Lab-grown diamonds are chemically and physically identical to mined diamonds, offering the same brilliance and beauty at a more affordable price. Plus, lab-grown diamonds are a more sustainable option as they require fewer resources and have a smaller environmental footprint compared to mined diamond
-
How do I know if I’m getting the best price?We guarantee the best price for our lab-grown diamonds. Our commitment is to provide the highest quality at a price that fits your budget, with no hidden fees or upcharges. We will even show you other options in the area or online to show you just how good of a deal you are getting.
-
How do I care for my ring?To keep your ring looking its best, avoid exposing it to harsh chemicals or extreme temperatures. Regular cleaning with a soft cloth and professional maintenance every year will help maintain its brilliance.
-
How long will it take to receive my diamond?Once you’ve selected your diamond, the time for each individual diamond is different. We’ll keep you updated every step of the way!
-
What makes your diamonds different from others?We focus on providing high-quality, timeless lab-grown diamonds at an unbeatable price. Our diamonds are crafted with care and transparency, ensuring you get exceptional value without compromising on quality.
-
What if I’m not sure which diamond is right for us?We’re here to help! Take our Diamond Discovery Quiz to get personalized recommendations. Additionally, you can schedule a free consultation, either over the phone or in person, to discuss your preferences and budget.
-
Can I customize a ring?Yes! We do offer custom designs tailored to your unique preferences. Whether you’re looking for a specific style, setting, or diamond shape, we can help you create the perfect ring.

FREE PRINTABLE CHECKLIST
5 Essential Steps to Plan the Perfect Proposal That They'll Never Forget
-
Plan every detail with confidence, from the perfect ring to the unforgettable moment.
-
Create a proposal that reflects your unique love story.
-
Ensure your big question is as special as the answer you'll hear.