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FOCUS ON THE PROPOSAL NOT THE PRICE

We get you the highest quality, certified diamond

at the best possible price — guaranteed.

Let’s face it, traditional ring shopping is overwhelming.

Are you struggling with:

  • Finding a high-quality ring that doesn’t cost a fortune?

  • Feeling unsure about what makes a ring worth its price?

  • Worrying you’ll overpay for something that isn’t the best fit?

  • Feeling overwhelmed by all the options and sales jargon?

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You deserve to enjoy the fun and excitement of finding a ring that perfectly reflects your love—stress-free and within your budget.

GUARANTEED
BEST PRICE

CELEBRATE
YOUR LOVE

SHOP WITH CONFIDENCE

Rest easy knowing you’re getting the best value diamond for your budget.

Find a timeless, high-quality diamond that’s just as unique as your story.

Enjoy a transparent process that makes choosing a diamond stress-free.

We get it. Finding the perfect diamond on a budget can feel stressful.

Traditional jewelers focus on upselling, leaving you stressed and unsure if you’re getting real value.

At Direct Diamond, we believe every couple deserves a stunning, high-quality diamond at an unbeatable price. That’s why we’ve made it simple: timeless designs, exceptional quality, and a transparent process that puts you first.

Start your forever with confidence and joy.

The Difference

Here's how our pricing stacks up against both online and in-store options.

Please note, pricing is approximate & applies to the diamonds only, as bands are sold separately.

SAME DIAMOND.
70-80% PRICE  CUT.
$2,400-$3,800 IN SAVINGS.
Want to know how much you could be saving?

No pressure—just here to help!

Here’s what sets us apart:

  • Quality at the Core: We focus on offering high-quality, timeless diamonds without the high price tag.

  • Customer-first approach: We prioritize your needs, offering a simple, transparent shopping experience.

  • Value-driven: We believe in delivering the best value, ensuring you get the perfect diamond at the best price.

YOUR UNFORGETTABLE MOMENT STARTS HERE.

Braylee Bowen

Braylee Bowen, Founder

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Here's how it works

1

Take the Diamond Discovery Quiz
Understand your preferences and get personalized recommendations to help you find the perfect diamond for your ring.

2

Book a Free Consultation
Schedule a consultation to discuss your options, budget, and design preferences with an expert who’s ready to guide you.

3

Find Your Perfect Ring
Choose from high-quality, timeless diamonds that fit your style and budget, and enjoy a seamless, transparent buying experience.

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"We couldn't be happier with my diamond!  I didn't know I could have the size I had imagined for such an affordable price. A dream come true!"

Linna & Tom

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Don’t let your love story be overshadowed by overwhelming choices and high prices.

Together, let’s find the perfect diamond that reflects your unique bond, so you can celebrate your commitment with confidence and joy.

Direct Diamonds Available Near

  • Are the diamonds real?
    Yes, all of our diamonds are lab-grown & IGI certified. Lab-grown diamonds are chemically and physically identical to mined diamonds, offering the same brilliance and beauty at a more affordable price. Plus, lab-grown diamonds are a more sustainable option as they require fewer resources and have a smaller environmental footprint compared to mined diamond
  • How do I know if I’m getting the best price?
    We guarantee the best price for our lab-grown diamonds. Our commitment is to provide the highest quality at a price that fits your budget, with no hidden fees or upcharges. We will even show you other options in the area or online to show you just how good of a deal you are getting.
  • How do I care for my ring?
    To keep your ring looking its best, avoid exposing it to harsh chemicals or extreme temperatures. Regular cleaning with a soft cloth and professional maintenance every year will help maintain its brilliance.
  • How long will it take to receive my diamond?
    Once you’ve selected your diamond, the time for each individual diamond is different. We’ll keep you updated every step of the way!
  • What makes your diamonds different from others?
    We focus on providing high-quality, timeless lab-grown diamonds at an unbeatable price. Our diamonds are crafted with care and transparency, ensuring you get exceptional value without compromising on quality.
  • What if I’m not sure which diamond is right for us?
    We’re here to help! Take our Diamond Discovery Quiz to get personalized recommendations. Additionally, you can schedule a free consultation, either over the phone or in person, to discuss your preferences and budget.
  • Can I customize a ring?
    Yes! We do offer custom designs tailored to your unique preferences. Whether you’re looking for a specific style, setting, or diamond shape, we can help you create the perfect ring.
  • Are the diamonds real?
    Yes, all of our diamonds are lab-grown & IGI certified. Lab-grown diamonds are chemically and physically identical to mined diamonds, offering the same brilliance and beauty at a more affordable price. Plus, lab-grown diamonds are a more sustainable option as they require fewer resources and have a smaller environmental footprint compared to mined diamond
  • How do I know if I’m getting the best price?
    We guarantee the best price for our lab-grown diamonds. Our commitment is to provide the highest quality at a price that fits your budget, with no hidden fees or upcharges. We will even show you other options in the area or online to show you just how good of a deal you are getting.
  • How do I care for my ring?
    To keep your ring looking its best, avoid exposing it to harsh chemicals or extreme temperatures. Regular cleaning with a soft cloth and professional maintenance every year will help maintain its brilliance.
  • How long will it take to receive my diamond?
    Once you’ve selected your diamond, the time for each individual diamond is different. We’ll keep you updated every step of the way!
  • What makes your diamonds different from others?
    We focus on providing high-quality, timeless lab-grown diamonds at an unbeatable price. Our diamonds are crafted with care and transparency, ensuring you get exceptional value without compromising on quality.
  • What if I’m not sure which diamond is right for us?
    We’re here to help! Take our Diamond Discovery Quiz to get personalized recommendations. Additionally, you can schedule a free consultation, either over the phone or in person, to discuss your preferences and budget.
  • Can I customize a ring?
    Yes! We do offer custom designs tailored to your unique preferences. Whether you’re looking for a specific style, setting, or diamond shape, we can help you create the perfect ring.
Couple Holding Hands
FREE PRINTABLE CHECKLIST

5 Essential Steps to Plan the Perfect Proposal That They'll Never Forget

  • Plan every detail with confidence, from the perfect ring to the unforgettable moment.

  • Create a proposal that reflects your unique love story.

  • Ensure your big question is as special as the answer you'll hear.

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